Sunday, April 28, 2013

What is New Media?



In chapter one of Roger K. Logan’s book Understanding New Media, the author focuses on the definition of old media, new media and “new media”. He emphasizes that there is a difference between the term new media and “new media”. Whereas new media defines only the newest media, “new media” are “digital interactive media” (Logan 5). To say it in other words, today “new media” has to consist of a computer chip which enables its user to produce content and information accessible to a worldwide audience.
Media in general function as tools serving the user’s needs. Furthermore, he explains that media are related to and linked with each other. This shows that “media” – old media as well as “new media”- is a very broad topic and it will be interesting to analyze its complexity during the following weeks.

Logan, Roger K. Understanding New Media: Extending Marshall McLuhan. New York: Peter Lang, 2010. 4-13. Print
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